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Physician Insurers Association of America Introduces New Logo
Rockville, MD – January 3, 2008 – The Physician Insurers Association of America (PIAA), a national association of healthcare provider-owned and/or -operated medical professional liability insurance companies, today unveiled its new logo. The new logo consists of two elements: the rod of Asclepius—an ancient Greek symbol traditionally associated with medicine—and the letters “PIAA,” now in a new type font, for a more contemporary look that reflects the Association’s expanded role in member education, legislative advocacy, healthcare provider risk management, and patient safety.

PIAA President Lawrence Smarr commented, “The reengineering of our visual identity is a key component of our strategic plan.

The release of our new logo is the first of several steps to ensure that the PIAA is recognized as the preeminent source of information on medical professional liability insurance. We believe that our new logo better conveys, and strengthens, our message to our many stakeholders, including PIAA members, legislators, insurance regulators, media, and the public.”

The PIAA is a national association of physician/provider-owned and/or -operated medical liability insurance companies, which insure more than 60 percent of America’s private pacticing physicians as well as dentists, hospitals, and other healthcare practitioners.